Blog
SWANS - Selling to the Over 50's PDF Print E-mail

Swans ('Stopped working and now spending') are taking a slight battering
The traditionally 'cash rich' 50+ sector has been hit by the recession and, as a result, consumers in this segment are tightening their purse strings
The news will disappoint many companies that have traditionally viewed the growing over 50s market as highly lucrative.

The financial downturn has impacted on the cash flow of consumers aged over 50. Many in the demographic have paid off their mortgages and so interest rate cuts have not benefited them. Those still in work are less certain of finding new jobs should they be made redundant, and retirement investments have lost value on the stock market. This has lead to a rapid change in buying habits.

Read more...
 
PDF Print E-mail

Don’t Just Survive, Thrive

5 Practical Tips to counteract the downturn

 

Consumer confidence is at an all time low as our economy moves further south each day.. There is a lot of uncertainty about which is causing many good business to struggle in the difficult economic environment. Even if your business is struggling, you can take steps now to turn it around and position your self for Growth when the upturn comes and it will come. Here are 5 Practical Tips you can follow today;

Read more...
 
PDF Print E-mail

Don’t Change your Lifestyle. Change your Supermarket.

  How to stop losing customers and win new ones!

In recessionary times your market changes and as the recession deepens will continue to change.  The survival of your business could depend on how well you adapt to the changing market conditions and more importantly your customers changing needs. 

Read more...
 


JoomlaWatch Stats 1.2.9 by Matej Koval




Login Form